PATRÓN Tequila has unveiled a new collaboration dubbed ‘PATRÓN en LALIQUE: Serie 3.’ The partnership arrives just ahead of National Tequila Day, fusing Mexico’s authentic tequila and France’s crown jewel. The tequila comes with a ‘Serie 3’ collectible that celebrates the Weber Blue Agave plant that PATRÓN uses for its tequila formula. The tequila itself is a mixture of 14 añejo tequilas that have been aged in French and American oak casks for up to 8 years. The beverage features hints of spice, dried fruit, wine, and wood, and arrives in a pristine crystal decanter that Marc Larminaux designed.
The limited edition spirit arrives in just 299 bottles worldwide for a retail price of $7,500 USD. The ‘PATRÓN en LALIQUE: Serie 3’ will be sold worldwide and on BlockBar’s website.
Multi-Blend Añejo Tequila
PATRÓN Tequila Launches the ‘PATRÓN en LALIQUE: Serie 3' Tequila
Trend Themes
1. Luxury Tequila - The trend of creating high-end and limited edition tequilas targeted at the luxury market.
2. Collaboration Spirit Collections - The trend of liquor brands collaborating with renowned luxury brands to create exclusive and unique spirit collections.
3. Ultra-premium Packaging Design - The trend of ultra-premium liquor brands designing luxurious and unique packaging to appeal to affluent consumers.
Industry Implications
1. Liquor Industry - The liquor industry is incorporating luxury items, such as crystal decanters, to attract high-end consumers.
2. Luxury Goods Industry - The luxury goods industry is teaming up with liquor brands to create collaborative products that appeal to affluent consumers.
3. Design Industry - The design industry has opportunities to collaborate with liquor brands to create unique and luxurious packaging that appeals to affluent consumers.