Sublime Beauty Editorials

JOY Magazine's Attractive Pattern Feature Highlights Pastel Makeup Looks

21mm Models face Lada dons a range of pastel makeup looks in 'Attractive Pattern,' JOY Magazine Indonesia's striking beauty editorial. The image series is lensed by photographer Glenn Prasetya and highlights pale cosmetics that are showcased against a set of vibrant background vignettes.

Lada dons pastel makeup looks like blue and violet eyeshadow applications and also pulls off punchy lipsticks in this shoot. The model is outfitted by stylist Astriana Gemiati and sports makeup by beauty artist Dhirman.

Hair styling for JOY Magazine Indonesia's 'Attractive Pattern' story is courtesy of Udin who creates subtle up-dos for his muse. Gracing the publication's May 2015 issue, this series celebrates understated and subtle beauty while setting a fresh-faced tone for summer.
Trend Themes
1. Pastel Makeup - Disruptive innovation opportunity: Develop a line of sustainable and organic pastel makeup products to cater to eco-conscious consumers.
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Industry Implications
1. Beauty - Disruptive innovation opportunity: Utilize 3D printing technology to create customizable makeup palettes.
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3. Photography - Disruptive innovation opportunity: Develop a platform that uses AI to match makeup looks in photos with corresponding products for purchase.

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