Consumers who are drawn to products that are good for their health are also likely to seek out packaging that is just as good for the environment, such as this pasta packaging from Birkel. The organic pasta is packaged in a cellulose-based plastic, which is made from renewable raw materials like corn, sugar and grains. Rather than making plastic from petroleum, this plant-based alternative provides an option that reduces contributions to CO2 emissions.
With over 265 million tons of plastic produced annually, less than 1% of these are organic. However, with options like this organic cellulose-based plastic on the market, it's estimated that this number could be bumped up to at least 2% of 5% over the next few years.
Organic Cellulose Packaging
Birkel's Pasta Packaging is Made from a Renewable Cellulose Base
Trend Themes
1. Organic Packaging - The trend towards packaging made from renewable and organic materials presents opportunities for disruptive innovation in reducing plastic waste and environmental impact.
2. Plant-based Alternatives - The growing demand for plant-based alternatives to plastic provides opportunities for disruptive innovation in developing new materials and packaging solutions that are more sustainable and eco-friendly.
3. Reducing CO2 Emissions - The focus on reducing CO2 emissions through the use of renewable materials in packaging opens up opportunities for disruptive innovation in the development of low-carbon packaging solutions.
Industry Implications
1. Food Packaging - The food packaging industry can leverage the trend towards organic cellulose-based packaging to develop sustainable and eco-friendly packaging solutions for a range of food products.
2. Consumer Goods - The consumer goods industry can explore plant-based alternatives to plastic packaging to meet the growing demand for sustainable and environmentally friendly packaging options.
3. Packaging Manufacturing - The packaging manufacturing industry can invest in research and development to create innovative, low-carbon packaging solutions that reduce CO2 emissions and environmental impact.