Clean Eco Houses

This Passive House Design Shows Off the Best of Sustainable Living

Although passive house design hasn't quite caught on as the norm, Doug McDonald's Pure House imagines that it has. Described as a high-performance home, the living quarters need less heating and cooling due to thoughtful details such as orientation on the site, insulation and no spots for air to leak out.

In addition to looking and functioning beautifully, the house is totally free of the kinds of chemicals that you'd typically find in rugs and paint. There's even reverse osmosis water purification system and air filtration built in to ensure people can breathe easy. A design like the Pure House costs about 10-15% more than the average house up front, it saves homeowners in the long run by requiring 90% less energy.
Trend Themes
1. Passive House Design - Disruptive innovation opportunity: Develop affordable and scalable passive house designs to promote energy efficiency and reduce environmental impact.
2. Chemical-free Living - Disruptive innovation opportunity: Create and market chemical-free products for the home, such as rugs, paint, and cleaning supplies, to cater to health-conscious consumers.
3. Energy Efficiency - Disruptive innovation opportunity: Explore advanced technologies and materials to design energy-efficient homes that significantly reduce heating and cooling needs.
Industry Implications
1. Architecture and Construction - Disruptive innovation opportunity: Integrate passive house design principles into mainstream architecture and construction practices to create sustainable and energy-efficient buildings.
2. Home Improvement - Disruptive innovation opportunity: Develop and market affordable and eco-friendly home improvement products and solutions that enhance energy efficiency and promote chemical-free living.
3. Green Technology - Disruptive innovation opportunity: Invest in research and development of innovative green technologies to support the creation of energy-efficient homes and sustainable living environments.

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