To commemorate the release of Passionista Lingerie 2013 Spring/Summer line, they have compiled all of their sexy looks and put them together in a pin-up inspired calendar featuring beautiful supermodel Bar Rafaeli.
Since 2010, the Victoria Secret model has been the face of the lingerie company, which has been photographed in a sexy pin-up style by photographer Greg Kadel. The model is seen posing in lovely bra and panty combinations from its newest collection while showing her in various domesticated inspired settings. Just like the pin-up girl style, the photo shoot manages to bring both a sultry as well as classy innocence to its styles.
Pin-Up Housewife Campaigns (UPDATE)
Bar Rafaeli Models for Passionata Lingerie 2013 Collection
Trend Themes
1. Pin-up Lingerie - The trend of pin-up inspired lingerie styles and marketing could create opportunities for disruptive innovation in the fashion industry.
2. Domesticated-themed Marketing - The trend of using domestic and household themes in marketing campaigns could create opportunities for disruptive innovation in the advertising industry.
3. Celebrity Collaborations - The trend of partnering with celebrity brand ambassadors, such as Bar Rafaeli, could create opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry could benefit from utilizing the trend of pin-up lingerie and partnering with well-known celebrities to promote their products.
2. Advertising - The advertising industry could benefit from incorporating domestic and household themes into their campaigns to evoke a sense of nostalgia and create brand awareness.
3. Entertainment - The entertainment industry could benefit from utilizing pin-up and retro themes in their productions to appeal to a wider audience and create new nostalgic and romantic sensations.