In order to make its product an essential part of any fun gathering, Pringles now has a promotion for Pringles Party Speakers. The stunt is announced on special Pringles cans, where participants are challenged to collect multiple cans and then turn in the lids in exchange for a speaker. These speakers are designed to work with mobile devices, effectively turning an empty chip can into a place to blast music from.
Stationed at any party for all to hear, the Pringles Party Speakers become like ads to keep potato chips top of mind to all those hungry party guests. Additionally, this is a great way to encourage upcycling and getting consumers to trade in plastic that is no longer useful.
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
Trend Themes
1. Upcycling - The Pringles Party Speakers promotion encourages consumers to turn an empty chip can into a functional speaker, promoting upcycling as a trend.
2. Promotional Stunts - Using special Pringles cans and speakers as a promotional stunt highlights the trend of companies utilizing creative marketing tactics.
3. Mobile Device Accessories - Designing the speakers to work with mobile devices taps into the trend of creating innovative accessories for smartphones and tablets.
Industry Implications
1. Snack Food - The Pringles Party Speakers initiative within the snack food industry showcases how companies can use unique promotions to engage and retain customers.
2. Consumer Electronics - By repurposing chip cans into speakers for mobile devices, it presents a disruptive innovation opportunity within the consumer electronics industry for creative and eco-friendly product designs.
3. Marketing and Advertising - The use of promotional stunts like the Pringles Party Speakers demonstrates how marketing and advertising professionals can employ innovative and attention-grabbing strategies to promote products and brands.