The Parma Dairy Products campaign centers around the idea that contemporary life is much more complex than the past. With huge technological advancements rolling out almost every year, if not every month, children are expected to keep up with the pace. This company offers the nutrients needed to do just that. From joysticks to video game controllers and telephones to smartphones, the world really has become more complex.
Created by El taier / Tribu DDB with illustrations by Elizandro de los Angeles, an ad agency based in Guatemala, the Parma Dairy Products campaign is comprised of mirrored silhouettes of children's heads. Plopped in the middle of them are objects that have been modernized such as remote controls and cameras.
Contemporary Complexity Ads
The Parma Dairy Products Campaign Gives Nutrients to Tech Savvy Kids
Trend Themes
1. Technological Advancements - Disruptive innovation opportunities exist in creating products and services that help individuals keep up with the fast pace of technological advancements.
2. Complexity of Contemporary Life - There is room for disruptive innovation in developing simplified and intuitive solutions that help individuals navigate the complexity of modern life.
3. Modernized Objects - Opportunities for disruptive innovation exist in redesigning traditional objects to align with the modernized world and provide enhanced functionality.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities in developing advanced gadgets and tools that address the complexity of contemporary life.
2. Education - The education industry can capitalize on disruptive innovation by creating new learning methods and curriculum that equip children with the necessary skills to navigate technological advancements.
3. Consumer Goods - The consumer goods industry can embrace disruptive innovation by reimagining everyday objects to meet the needs and expectations of the modernized world.