Parks Project is an apparel and accessories brand that gives back to parklands across the United States.
The label offers a variety of well-made tees, hoodies, sweatpants, and other cozy items that feature colorful prints that pay homage to different National Parks. Sales from each item fund varying causes, such as the 'Zion Prickly Pear Hoodie,' which supports the Junior Ranger program through Zion National Park's Forever project. For every five hoodies sold, Parks Project provides four Junior Ranger badges—helping to inspire "the next generation of scientists, park stewards, and responsible park visitors."
Parks Project partners with organizations across the country to support projects and initiatives ranging from education and advocacy, habitat restoration, trail programs, and more.
National Park-Supporting Apparel
Parks Project Promotes and Protects National Parks in the US
Trend Themes
1. Apparel Supporting National Parks - Opportunity for apparel brands to incorporate philanthropy and support environmental causes by donating proceeds to national parks.
2. Cause-driven Brand Partnerships - Potential for brands to collaborate with organizations to support projects and initiatives related to environmental conservation and education.
3. Eco-friendly Fashion - Demand for sustainable and eco-conscious clothing options that promote and protect national parks.
Industry Implications
1. Apparel and Fashion - Apparel brands can capitalize on the trend by creating clothing lines that support national parks.
2. Outdoor Recreation - Opportunity for outdoor recreation companies to collaborate with Parks Project and other organizations to promote and protect national parks.
3. Conservation and Non-profit Organizations - Partnerships with Parks Project and similar initiatives can help conservation and non-profit organizations raise funds for their causes.