These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like.
The ads, created for the Parkinson Society of Canada, include a series of images using the tag line, "Everything's harder when your body turns against you."
In the first image, a man sits in an arm chair with dozens of small hands all over his body, depicting what it's like to lose control of your fine motor movements and be restricted by your body's own limitations. The second is of a woman in a kitchen, with hands wrapped around her arm as she tries to have breakfast. The third is of a man trying to iron, again being held back by the dozens of hands protruding from his body.
Image Manipulation to Evoke Compassion
Parkinson Awareness Campaign
Trend Themes
1. Compassion-inducing Ads - There is an opportunity for businesses to create visual campaigns that evoke empathy and understanding in viewers.
2. Visual Storytelling for Awareness - There is a growing trend towards using powerful and impactful imagery to educate and raise awareness around important social issues.
3. Depicting Physical Limitations in Advertising - There is an opportunity to use imagery to showcase the realities of living with physical limitations and disabilities.
Industry Implications
1. Advertising - The advertising industry can incorporate these trends to create impactful campaigns that raise awareness and evoke emotion in viewers.
2. Healthcare - The healthcare industry can benefit from these trends by using visual storytelling to educate patients and their families about various conditions and treatment options.
3. Non-profit/charity - Non-profit and charity organizations can leverage these trends to create awareness campaigns that generate support and empathy for their cause.