Big brand Tesco enlisted the creative help of design firm Parker Williams to craft packaging for the company's new line of snack foods entitled Llama's. The whole-wheat crisps come in a collection of intriguing varieties like BBQ and Sweet Chili. Parker Williams favored cartoon-esque packaging championed by an arrogant llama that considers himself to be "a llama of great gastronomy." If this enough to induce a fit of giggles, hold on, because there are a collection of hilarious accents on this punchy package.
From the "BAAAaaaHHH code" to the llama's distain for potatoes, this bold branding is sure to tickle your funny bone. There is nothing funnier than a scarf-wearing llama on a mission to rid the world of boring snacks, so how could you not reach for a pack? The comical mood of the copy is rounded out with the use of a comic book-stye palette and wonky typography.
Loaded with personality and good humor, Llama's snack packaging proves no one can say no to a grumpy llama.
Discerning Llama Packaging
Parker Williams Crafts Side-Splitting Branding for Tesco
Trend Themes
1. Comedic Packaging - Comically themed packaging that induces laughter and humor.
2. Personality-driven Design - Designs that imbue products with distinct personalities.
3. Comic Book-inspired Aesthetics - Packaging designs that take inspiration from the visual style of comic books.
Industry Implications
1. Food Packaging - Food packaging industry can incorporate comedic and personality-driven designs to make their products stand out.
2. Snack Food - Snack food industry can leverage comedic packaging designs to engage consumers and create a memorable brand experience.
3. Graphic Design - Graphic design industry has opportunities to create comic book-inspired packaging designs for various products.