Streetwear imprint BAPE works in collaboration with the France-based football club Paris Saint-Germain on a collection that celebrates the sport. The series is comprised of 13 pieces in total, all of which recall the design elements and shapes of BAPE, accented with details of PSG. It features hoodies, graphic tees, shorts, a scarf, a bag, and a jacket -- each piece is adorned in the signature camouflage design in red and blue tonal completion.
The standout pieces are the Ape Head tees and the shark hoodie that boasts branding accents from both labels. This joint project is launched in celebration of the first Le Marais district store location. The design cues are drawn from fans of both PSG and BAPE and will be available beginning December 1st.
Football-Themed Camouflage Streetwear
Paris Saint-Germain and BAPE Highlight Hues of Red and Blue
Trend Themes
1. Collaborative Sportswear Collections - The collaboration between BAPE and Paris Saint-Germain highlights the trend of fashion brands partnering with professional sports teams to create unique collections.
2. Streetwear-inspired Camouflage Designs - The use of BAPE's signature camouflage design in the Paris Saint-Germain collection showcases the trend of incorporating streetwear aesthetics into mainstream fashion.
3. Branding Collaboration in Fashion - The joint project between BAPE and Paris Saint-Germain exemplifies the growing trend of fashion brands collaborating to combine their branding and create exclusive merchandise.
Industry Implications
1. Fashion and Apparel - The collaboration between BAPE and Paris Saint-Germain falls into the fashion and apparel industry, showcasing the potential for disruptive innovation through brand partnerships.
2. Sports Merchandise - The collection's focus on football-themed streetwear creates opportunities for disruptive innovation in the sports merchandise industry, where fashion and sports intersect.
3. Retail and E-commerce - The launch of the collaborative collection in a physical store location and online retail channels presents disruptive innovation opportunities in the retail and e-commerce industry.