Las Vegas wants the gay community to know that, "Everything is sexier in Paris Las Vegas."
In anticipation of the Las Vegas Gay Days & Nights special festivities, held July 3 - 6, Las Vegas has rolled a "straight" to the point ad campaign.
The ads directly target the gay and lesbian demographic with witty pairs of playing cards, an item that is synonymous with Vegas. The cards depict two jacks and two queens in an intimate and loving embrace.
Every night of the 4 days event will feature a different party theme and location, including French Kiss at Risqué Night Club, and Gay Days & Nights dance parties. Daytime activities include pool parties, excursions to Hoover Dam and Red Rock Canyon National Conservation Area, rafting on the Colorado River, brunches and (ofcourse) a poker tournament. For the less adventurous types, there is always shopping!
About the event that started last year, Community Marketing, Inc. Projects Director Glen Fishman shared, "The event came about because we were quite surprised that Las Vegas kept coming up on our marketing surveys as the number two in visited destinations by LGBT travelers. We thought that was interesting since you don't think of Las Vegas as having much of a gay infrastructure - so we thought we would try to give some structure/cohesiveness to the Vegas experience."
Las Vegas Targets Gay Community
Paris Las Vegas: Gay Days & Nights
Trend Themes
1. Gay Tourism - Opportunity for travel and hospitality industry to develop gay-friendly services and events.
2. Targeted Advertisement - Widespread trend for business to create direct ads for specific niche communities.
3. LGBTQ Urbanization - Growing trend of LGBTQ individuals moving to cities and the opportunity to create community-building institutions in response.
Industry Implications
1. Travel - The expansion of gay tourism offers opportunities for companies to craft services and experiences aimed at the LGBTQ community.
2. Hospitality - In response to the trend of gay tourism, the hospitality industry can develop tailored marketing and service suites specifically targeted to gay individuals.
3. Community Building - Opportunity to create institutions that build LGBTQ communities in heavily gay populated areas.