The PaperSeal Shape paperboard tray has been created by Graphic Packaging International in partnership with Elaborados Naturales as a packaging solution targeted towards the chilled potato product market. The packaging is characterized by its round shape that is suited for use in traditional ovens, but also microwaves and even medium-sized air fryers. The tray is meant to replace plastic alternatives and features less than 10% plastic to give it a more sustainable profile, while also being recyclable through household recycling streams.
Head of Sales, Tray & Cup Solutions at Graphic Packaging Pierrick Van Hoorde spoke on the PaperSeal Shape paperboard tray saying, "Our goal is to make transitioning to paperboard trays from plastic trays operationally simple and commercially successful while minimising investment. We want to help brands and retailers meet their sustainability goals, adapt to upcoming legislation, and delight their consumers with packaging that is more circular, more functional, and more convenient. We truly believe that PaperSeal Shape and our whole paperboard tray portfolio are game changers in this regard.
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Trend Themes
1. Sustainable Packaging Solutions - Innovative paperboard alternatives like the PaperSeal Shape tray are disrupting the packaging industry by catering to eco-conscious consumers' preferences for minimal plastic use.
2. Air Fryer-compatible Convenience - The rising popularity of air fryers is promoting the need for versatile packaging that can withstand different cooking methods, fostering innovation in the design of microwave and oven-friendly solutions.
3. Circular Economy Packaging - Emphasizing recyclability and the reduction of plastic content, products like the PaperSeal Shape tray are enhancing circularity and fulfilling impending legislative requirements.
Industry Implications
1. Food Packaging Industry - The development of new materials like PaperSeal is revolutionizing the food packaging sector, offering more eco-friendly options that maintain product integrity and customer satisfaction.
2. Green Manufacturing - Industries focused on green manufacturing are finding opportunities in producing packaging alternatives that significantly reduce environmental impact and contribute to sustainable supply chains.
3. Kitchen Appliance Market - The burgeoning kitchen appliance market, particularly air fryers, is driving demand for packaging that ensures compatibility and convenience, fueling advancements in product design and functionality.