The Juco team, made up of photographer Julia Galdo and art director Cody Cloud, have outdone themselves again with the Paper Magazine March 2014 editorial. As quirky as ever, a level of drama has been added into the mix in order to to properly embrace the theme of the photoshoot, 'Women on the Verge: Dramatic fashion is the thing for spring.'
Styled by Shirley Kurata, the Paper Magazine March 2014 editorial showcases bold designs from the likes of Gucci, Rodarte and Ralph Lauren. The glamorous looks were modelled on Natalie Keyser, Katy and Rachel, who channel their inner Hitchcockian damsel in distress for the photoshoot. Hair stylist John Blaine and makeup artist Dina Greg were on beauty duty.
Quirkily Dramatic Editorials
The Paper Magazine March 2014 Issue Stars Natalie, Katy and Rachel
Trend Themes
1. Dramatic Fashion - The trend of dramatic fashion is gaining popularity and offers opportunities for disruptively innovative fashion designs.
2. Quirky Photography - The quirky style of photography is becoming increasingly popular and offers opportunities for disruptively innovative approaches to photography.
3. Glamorous Make-up - The trend of glamorous make-up is on the rise and offers opportunities for disruptively innovative products and techniques.
Industry Implications
1. Fashion - Fashion industry professionals can leverage the trend of dramatic fashion to develop disruptively innovative designs.
2. Photography - Photography industry professionals can use the trend of quirky photography to develop novel approaches to their craft.
3. Beauty - Beauty industry professionals can capitalize on the trend of glamorous make-up to create disruptively innovative products and techniques.