Coca-Cola recently announced that the brand is trial its first-ever paper bottle prototype across Europe. The innovation was made possible thanks to a partnership between scientists at the Coca-Cola Research and Development Laboratories in Brussels and The Paper Bottle Company (Paboco).
"The trial we are announcing today is a milestone for us in our quest to develop a paper bottle", said Daniela Zahariea, director of technical supply chain and innovation for Coca-Cola Europe. "People expect Coca-Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial. It’s part of delivering on our World Without Waste commitments."
The Coca-Cola paper bottle is crafted from sustainably-sourced wood and a recyclable plastic lining. The bottle is able to hold liquids, beauty products, and more.
Paper Bottle Beverage Prototypes
Coca-Cola is Launching a European Paper Bottle Trail
Trend Themes
1. Paper Bottle Packaging - Businesses can explore opportunities in developing paper bottle packaging for various products to meet the growing demand for sustainable and eco-friendly packaging alternatives.
2. Sustainable Packaging Solutions - With consumer preferences shifting towards eco-friendly consumption, businesses can capitalize on disruptive innovation opportunities by developing sustainable packaging solutions for their products.
3. Collaborative Innovations - Collaborative innovation models can facilitate the creation of disruptive sustainable packaging solutions and can lead to long-term industry partnerships focused on sustainable development goals.
Industry Implications
1. Beverage Industry - With the beverage industry being one of the largest contributors to plastic waste, there are disruptive innovation opportunities for companies to explore sustainable packaging alternatives like paper bottles to meet eco-friendly consumer demands.
2. Beauty Industry - The beauty industry can venture into disruptive innovation opportunities by exploring sustainable paper bottle packaging for personal care products as consumers opt for more eco-friendly options.
3. Packaging Industry - The packaging industry can capitalize on disruptive innovation opportunities by developing sustainable, eco-friendly alternatives to traditional plastic packaging materials and focus on long-term collaborations with major companies to meet World Without Waste commitments.