Glow Recipe is known for its popular fruit-powered skincare products like the Watermelon Glow Sleeping Mask and the Banana Souffle Moisture Cream and its newest release is a papaya cleansing balm with naturally enzymatic benefits. The Papaya Sorbet Enzyme Cleansing Balm is a solution for dissolving everything from makeup and dirt to oil with a "balm-to-milky oil" consistency that gently smoothes and resurfaces the skin.
The product has papaya in its name not just because of one ingredient, but many—papaya seed oil, papaya enzymes and papaya extract, which are joined by other exfoliating and calming ingredients. As a whole, the product takes inspiration from the popular K-beauty method of double cleansing, which helps to support skin that's well-hydrated, plump and deeply yet gently cleansed.
Papaya Cleansing Balms
Glow Recipe's Balm-to-Milky-Oil Formula Smoothes & Resurfaces
Trend Themes
1. Enzymatic Skincare - The use of natural enzymatic ingredients in skincare products is a rising trend that presents opportunities for cosmetic brands to differentiate themselves and offer unique benefits to consumers.
2. Balm-to-milky-oil Formulas - Balm-to-milky-oil consistency is a trend in skincare that has disruptive innovation opportunities for companies to create eco-friendly formulas that dissolve dirt and are gentle on the skin while maintaining a luxurious feel.
3. Double Cleansing Method - The popular K-beauty double cleansing method trend has presented opportunities for skincare brands to create products that not only remove makeup and dirt but also offer nourishing benefits to the skin.
Industry Implications
1. Cosmetics - The cosmetics industry should take note of the rising trend in enzymatic skincare and explore innovative ways to incorporate natural ingredients into their product lines.
2. Personal Care - The trend towards eco-friendly and luxurious balm-to-milky-oil formulas presents an opportunity for the personal care industry to create sustainable products that provide a spa-like experience at home.
3. Beauty - The beauty industry can take advantage of the popularity of the double cleansing method and create skincare lines that cater to this trend while offering unique benefits, such as nourishing and hydrating ingredients.