The Onion has put together a satirical marketing campaign which rebrands Pantene Pro-V shampoo as not only the leading shampoo for women with dry, brittle hair, but also an ideal choice for gals who enjoy manually pleasuring their man in the shower. Win/Win!
The faux billboard and print and television ad campaign touts the benefits of the shampoo’s advanced hair-strengthening and penis-lubricating capabilities.
Pantene is promoted as providing a frictionless hand job, with its hypoallergenic formula being gentle on his delicate genital skin.
This point is driven home hard with the suggestion that choosing Pantene Pro-V will prevent the penile swelling and itching that can be caused by the heavy botanicals in the likes of Herbal Essences, or the nasty burning sensation of medicated dandruff shampoos such as Head & Shoulders.
I wonder how many people will be prompted to switch shampoo brands to test the theory?
Naughty Fake Marketing
Satirical Pantene Promo Pushes Jimmy-Lubricating Shampoo
Trend Themes
1. Satirical Marketing - Opportunity for brands to create satirical campaigns that poke fun at traditional advertising tropes and engage with audiences in a humorous way.
2. Rebranding - Opportunity for brands to explore creative rebranding strategies that challenge conventional product positioning and attract attention.
3. Humorous Advertising - Opportunity for brands to utilize humor in their advertising campaigns to create memorable and impactful messaging.
Industry Implications
1. Personal Care Products - Personal care brands can explore innovative product positioning and messaging that challenges traditional norms and captures consumer attention.
2. Advertising and Marketing - Agencies can create satirical ad campaigns that resonate with audiences, promoting engagement and brand awareness.
3. Media and Entertainment - The media industry can leverage humor and satire to create engaging content that captures viewer interest and drives conversation.