Panda Express and Phillip Lim collaborate on a new range of streetwear to celebrate Asian American & Pacific Islander Heritage Month (AAPIHM) this May. The American Chinese takeout restaurant, Panda Express, is known for its trailblazing offerings. The company partnered with the global fashion designer, Phillip Lim, to create a limited-edition apparel collection dubbed Eat More, Share More, Love More.
The new launch is inspired by food and its use as a love language in Asian cultures. Panda Express and Phillip Lim aim to shed light on food insecurity throughout the AAPI community. All net proceeds from the limited-edition collection will be donated to six food security organizations. Panda Express has already donated $20,000 to the fundraising efforts to kick start the campaign. The range includes a t-shirt, a crewneck sweatshirt, and a cap.
Asian Food-Inspired Collections
Panda Express and Phillip Lim Launch the AAPIHM Collaboration
Trend Themes
1. Asian Culture-inspired Apparel - Fashion designers can develop a new wave of Asian culture-inspired clothing collections to celebrate AAPIHM.
2. Food-inspired Fashion - Fashion designers can collaborate with restaurants or food brands to create food-inspired clothing collections.
3. Socially Conscious Fashion - Brands can raise awareness of social issues and donate proceeds to relevant nonprofit organizations by creating limited edition collections.
Industry Implications
1. Fashion and Clothing - Fashion and Clothing companies can work with restaurants and culinary brands to create cross-industry collaborations.
2. Food Service - Restaurants and culinary brands can experiment with launching clothing collections to reach a broader audience.
3. Nonprofit and Social Advocacy - Nonprofits and advocacy organizations can partner with fashion companies for purposeful and impactful fundraising initiatives.