Pampers Pure diapers now include plant-based liners that are enriched with shea butter, helping to provide skin-soothing benefits inspired by the way parents naturally care for young skin. Shea butter, naturally derived from the fat of the shea nut, is incredibly moisturizing and the ingredient helps to increase comfort and fight dryness. Thanks to the fact that the diapers are enriched with this ingredient, the plant-based liners are effective for sharing hydrating benefits and providing a barrier between the skin and diaper.
The Pure Pampers diapers are made without unwanted ingredients like fragrance, parabens, natural rubber latex and 26 of the 26 allergens identified by the European Union. Knowing that parents are looking for diapers made with carefully chosen ingredients, Pampers is introducing a solution that addresses skin protection, comfort, hydration and dryness altogether.
Shea-Enriched Diapers
Pampers Pure's Plant-Based Liner Soothes Skin with Shea Butter
Trend Themes
1. Plant-based Diapers - Opportunity to disrupt the diaper industry by introducing more sustainable and skin-friendly options with natural ingredients.
2. Shea Butter Skincare - Disruptive innovation opportunity to create skincare products for all age groups using shea butter to provide moisturizing and soothing benefits.
3. Chemical-free Products - Opportunity to disrupt the baby care industry by developing chemical-free products that prioritize safety and skin health.
Industry Implications
1. Baby Care - Disruptive innovation opportunity to create safer and more natural baby care products with enhanced skin-soothing qualities.
2. Skincare - Opportunity to disrupt the skincare industry by incorporating plant-based ingredients like shea butter into products to provide moisturizing benefits.
3. Diaper Manufacturing - Disruptive innovation opportunity to develop eco-friendly and skin-friendly diapers using plant-based materials and shea butter-enriched liners.