The new Palace McDonald's series is a unique collaboration between the fast food chain and a London-based fashion imprint. The duo unveil a series of streetwear silhouettes defined by co-branding accents that nod to the two contributing efforts.
It features graphic tees, hoodies, and skateboards dosed in a color palette that includes hues of bright red, black, white, and yellow. The main focus is the instantly recognizable Golden Arches that can be seen decorating the hoodies and skateboard decks. Additionally, the tees are detailed with phrases that read "100% I’ve never had a bad McDonald’s" and "Honesty is the best policy unless talking about how many times I’ve had McDonald’s this week, then I’m going to have to lie."
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Trend Themes
1. Streetwear-fast-food Collaborations - The collaboration between a fashion imprint and a fast food chain highlights the increasing trend of streetwear brands partnering with food brands.
2. Co-branding Accents - The use of co-branding accents in the Palace McDonald's collection showcases a growing trend of brands incorporating recognizable logos or symbols from other industries.
3. Bold Graphic Design Statements - The Palace McDonald's collection embraces bold graphic designs, signaling a trend towards eye-catching visuals in the fashion industry.
Industry Implications
1. Fashion - The collaboration between Palace and McDonald's demonstrates the potential for disruptive innovation in the fashion industry through unexpected brand partnerships.
2. Fast Food - The growing popularity of streetwear-fast-food collaborations presents an opportunity for disruptive innovation in the fast food industry by tapping into the fashion market.
3. Graphic Design - The bold graphic design statements in the Palace McDonald's collection highlight the potential for disruptive innovation in the graphic design industry by incorporating iconic brand elements.