This captivating PSA by TBWAMAP, Paris celebrates the Worldwide Day Against Pain and promotes Pain Without Borders, an organization against pain.
The TV spot showcases the cyclical nature of pain by showing a child who keeps finding himself in bad and painful situations over and over again no matter how many times he picks himself up and tries to move forward.
The continuous cycle of pain is illustrated until at the end of the video we find out that the kid is walking on a conveyor belt. It invites you to break the cycle and help end the pain of others.
The French PSA is directed by Philippe Gamer and Fred Remuzat.
Raising Awareness of Suffering
Animated PSA Promotes ‘Pain Without Borders'
Trend Themes
1. Pain Awareness - There's an opportunity to use innovative methods such as animated PSAs to raise awareness about pain and its cyclical nature
2. Non-profit Organizational Support - Pain Without Borders highlights the potential for non-profits to break the cycle of pain in others and create sustainable change
3. Creative Public Service Announcements - Animating pain to showcase its cyclical nature is just one example of how creative PSAs can draw attention to important social issues
Industry Implications
1. Healthcare - There's an opportunity for healthcare professionals to collaborate with non-profits like Pain Without Borders to find innovative solutions and treatments for pain management
2. Advertising - There's an opportunity for advertisers and marketers to create more impactful and creative PSA campaigns that raise awareness for important social issues such as pain management
3. Animation - The use of animation to showcase the cyclical nature of pain highlights the potential for more animation studios to create impactful PSAs and bring attention to important social issues