PACWORLD is a new interactive virtual mall opened on Roblox by Pacsun. Pacsun transitioned into the online entertainment space by introducing digital items on Roblox in June 2021, a global online platform for shared experiences in the metaverse.
The retailer officially announced its first dedicated experience on Roblox, which encompasses a fantasy interactive mall experience. Created in partnership with premier development studio MELON, the virtual mall is a natural extension of Pacsun's existing catalogs on Roblox. The items sold in the space follow a fantasy theme, including items like gold wings. Overall, PACWORLD allows players to intersect fashion, technology, and community in a unique hub. The player's objective is to make the mall as profitable and popular as possible by removing, upgrading, and decorating shops in the mall.
Virtual Interactive Malls
Pacsun Launches the Interactive Virtual Mall PACWORLD on Roblox
Trend Themes
1. Virtual Interactive Malls - The concept of virtual interactive malls is a growing trend as retailers like Pacsun create more experiences on online platforms like Roblox.
2. Fantasy-themed Shopping - Incorporating fantasy elements into shopping experiences creates disruptive innovation opportunities for retailers looking to engage younger audiences in virtual worlds like Roblox.
3. Community-focused Retail - Creating community-focused retail experiences in virtual worlds can provide a new way for retailers to build brand loyalty and interest, opening up potential for new revenue streams.
Industry Implications
1. Retail - Retailers have an opportunity to use virtual interactive malls to engage with younger audiences and expand brand loyalty in a new and innovative way.
2. Online Gaming - The intersection of online gaming and e-commerce through platforms like Roblox offers new opportunities for businesses to reach customers in a unique and interactive manner.
3. Virtual Reality - As virtual reality technology advances, there is potential for the creation of even more immersive and realistic virtual interactive malls that blur the line between online and in-person shopping experiences.