Pacollection is a uniquely packaged line of fragrances from Paco Rabanne, each of which represents a different mood, identity or personality such as 'Genius Me,' 'Fabulous Me' or 'Dangerous Me.' These colorful fragrances explore the essences of various character traits in an intriguing way with scents that can be described as "milky leather" and "fresh aldehydic."
Rather than being packaged like most perfume products, the products in the Pacollection are sold in patented soft, flexible bottles. The unbreakable, flexible synthetic material boast shades of silver—accented by a corresponding color for each unique scent—that remind of the fashion house's iconic use of metal mesh materials.
The launch of Pacollection marks the first time that Paco Rabanne has released a line of fragrances under creative director Julien Dossena.
Flexible Fragrance Bottles
Paco Rabanne's Pacollection is Packaged in Soft, Unbreakable Bottles
Trend Themes
1. Flexible Fragrance Packaging - There is an opportunity for companies to innovate in packaging design to appeal to consumers looking for more durable, functional, and aesthetically attractive options.
2. Alternative Bottle Materials - Businesses can explore alternative materials for bottle packaging, such as synthetic materials, that provide better protection and convenience to the consumer.
3. Scent Exploration - There is a market for products that offer new and unique scent options that explore different moods, identities, and personalities.
Industry Implications
1. Fragrance Manufacturing - Fragrance companies can develop new products that experiment with different scents and explore the potential of synthetic materials for packaging.
2. Fashion and Luxury Goods - Fashion companies can explore innovative approaches to packaging design that reflect their brand identity and aesthetic, such as using metal mesh materials or unique bottle shapes.
3. Consumer Packaging - There is a market for companies to innovate in the design of packaging solutions that are more durable, functional, and visually appealing for their customers.