From the 'Reach The Sky... You Must' hand and body lotion to the 'B. Confident Strong. You!' hair and body souffle, Zandra Beauty finds an approach to empowering consumers through packaging messages. The practice boasts mainly handcrafted natural beauty products that engage audiences in a meaningful way.
The independent business is started and run by Zandra Cunningham — "a 16-year-old entrepreneur from Buffalo, New York." With a passion to create worthwhile products that not only make consumers feel good in their skin but also empower them through simple quirky packaging messages, Zandra Beauty is truly a business that is meant to instill social change and promote tolerance. In addition, the young entrepreneur is dedicated to giving back. Hence, 10% of net profits are invested in support for girls' educational institutions.
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
Trend Themes
1. Natural Beauty - The trend of incorporating natural ingredients in beauty products can lead to opportunities to create a new line of products that promote natural wellness and environmental sustainability.
2. Empowering Messaging - Using packaging and marketing messaging to empower consumers can lead to a unique and effective branding strategy, especially among socially conscious consumers.
3. Young Entrepreneurship - Inspiring and supporting young entrepreneurs can lead to innovative businesses that disrupt the industry norm while addressing social issues.
Industry Implications
1. Beauty and Personal Care - Incorporating natural and sustainable ingredients can lead to a competitive edge in the beauty industry, while empowering messaging can attract socially responsible consumers.
2. Education - The allocation of business profits towards educational institutions can lead to positive social impact in the industry and promote a culture of learned entrepreneurship.
3. Packaging and Branding - The incorporation of empowering messaging in product packaging can lead to new creative branding opportunities and differentiate products in the competitive market.