adidas Originals works in collaboration with independent product designer Mr. Bailey on the new OZLUCENT footwear model. It is a brand new design that builds upon the theme of underwater species and exploring that.
Bailey speaks about the new design, stating that "Nature is our greatest luxury. It’s easy to forget that we ourselves are natural organisms and products of nature and we constantly need to reconnect and see how we can look to nature and its design systems, and build upon them with our current technologies." It has a black tonal colorway throughout the upper and is marked with geometric grooves and perforated details throughout as it sits on top of a curved split-sole unit that arches by the midsection.
Futuristic Marine-Themed Footwear
Mr. Bailey and adidas Originals Unveil the Unique OZLUCENT Shoe
Trend Themes
1. Underwater-themed Footwear - There is an opportunity for independent product designers to explore the underwater theme of footwear design
2. Nature-inspired Design Systems - Combining nature-inspired design systems with modern technologies can create disruptive innovation opportunities in the footwear industry
3. Curved Split-sole Units - The use of curved split-sole units can be an innovative approach to creating comfortable and visually appealing footwear
Industry Implications
1. Footwear Industry - The footwear industry can benefit from incorporating unique and nature-inspired designs into their product lines
2. Fashion Industry - The fashion industry can explore underwater-themed designs as a new trend in footwear
3. Product Design Industry - Product designers can utilize nature-inspired design systems to create innovative and sustainable footwear