Ozark Beer is the type of drink one would consume while relaxing with friends around a campfire, or floating down a river. Jeremy Teff was in charge of coming up with a distinct brand identity for the beverage, and managed to embody these characteristics.
To do this, Teff used an elk as the main image on the front of the can, and then placed text within this outline. "Hard work" and "American made" are just a couple of the slogans found in this section of the can, all of which represent everything the company stands for. When looking at this beer on the shelves, it immediately speaks to people who have a connection with nature, as well as a love of producing products with a high amount of skill.
Nature-Inspired Beer Branding
The Ozark Beer Company Conveys a Love for the Outdoors
Trend Themes
1. Nature-inspired Branding - Opportunity for brands to connect with consumers who value nature and have a strong connection to the outdoors.
2. Authenticity in Brand Identity - Brands can convey their values and connect with consumers by representing their core principles in their branding.
3. Emotional Branding - Creating a brand identity that resonates emotionally with consumers can foster a strong connection and loyalty.
Industry Implications
1. Craft Beer Industry - Craft beer companies can differentiate themselves by adopting nature-inspired branding that appeals to outdoor enthusiasts.
2. Outdoor Apparel Industry - Outdoor apparel brands can leverage nature-inspired branding to align with their target market's values and increase brand appeal.
3. Natural Products Industry - Companies in the natural products industry can adopt nature-inspired branding to connect with eco-conscious consumers and differentiate their products in the market.