Hootsuite is known for its social media management platform that allows users to schedule, publish, and analyze their content across multiple social media networks, and now it is introducing a new AI-powered tool called OwlyWriter. With this tool, marketers get a hand in creating better social content in less time.
There's an immense amount of pressure for social media marketers and content creators to have a fresh supply of content daily, and OwlyWriter eliminates the need for people to start from scratch. "When we asked our customers the biggest challenge they face as social media managers, nearly one-third of them told us it was ‘difficulty coming up with content ideas’," said Natalia Williams, Chief Product Officer, Hootsuite.
This artificial intelligence tool uses Generative Pre-trained Transformer technology (GPT) and prompt engineering so that users can easily repurpose top-performing posts, create new captions and get inspiration.
AI-Powered Content Generators
OwlyWriter is a Tool from Hootsuite for Creating Social Content Fast
Trend Themes
1. AI-generated Content - The rise of AI-powered content generators like OwlyWriter can disrupt the traditional content creation industry by offering fast and efficient solutions for producing high-quality social media content.
2. Generative Pre-trained Transformer (GPT) - The increasing use of GPT technology in AI-powered content generators like OwlyWriter opens up opportunities for the tech industry to further develop and innovate in natural language processing.
3. Content Repurposing - The trend towards content repurposing with AI-powered tools like OwlyWriter can disrupt the social media marketing industry by significantly reducing the time and effort needed to produce high-quality content.
Industry Implications
1. Social Media Management - AI-powered content generators like OwlyWriter offer social media management companies an opportunity to enhance their platform's value proposition with an automated content creation feature.
2. Marketing Technology (martech) - The use of AI-powered content generators like OwlyWriter highlights a growing trend in the MarTech industry towards automation and the integration of AI capabilities to accelerate marketing efforts.
3. Artificial Intelligence - The development of AI-powered content generators like OwlyWriter shows the potential for AI to transform the content creation industry through improved speed, efficiency, and innovation.