Hearing aids have evolved over the years to be quite compact and nearly invisible when in use, but the Overtone hearing aid is designed to take things in the opposite direction. The hearing aid maintains a fashionable aesthetic that is intended to catch the eye of onlookers with its translucent case that puts the metallic components on the interior on display. The Bluetooth-enabled devices hook comfortably onto the ears to support clear hearing of any situational sounds, while also helping users to enjoy wireless streaming from their choice of device.
The Overtone hearing aid is the design work of Berlin-based Nick Morgan-Jones and Gray Dawdy, and identify how they can be repositioned as a stylish accessory instead of something that users feel the need to hide.
Attention-Grabbing Hearing Aids
The Overtone Hearing Aid Fashionably Reimagines the Device
Trend Themes
1. Fashionable Hearing Aids - The Overtone hearing aid is leading the way in fashionable hearing aids and highlights an opportunity for innovation in designing hearing aids as stylish accessories.
2. Translucent Devices - The Overtone hearing aid's translucent design presents an opportunity to explore the use of transparent and translucent materials in the development of hearing aids.
3. Bluetooth-enabled Hearing Aids - The Overtone hearing aid's Bluetooth capabilities demonstrate an opportunity to further integrate technological advances in other wearable technology like smartwatches into hearing aid design.
Industry Implications
1. Hearing Aid Industry - The Overtone hearing aid presents an opportunity for disruptive innovation in the hearing aid industry by reimagining hearing aids as stylish and fashionable accessories.
2. Fashion Industry - The fashion industry can capitalize on the trend of fashionable hearing aids by partnering with hearing aid manufacturers to create more visually appealing designs.
3. Consumer Technology Industry - The Overtone hearing aid and its Bluetooth capabilities highlight an opportunity for hearing aid manufacturers to partner with the consumer technology industry in developing more advanced hearing aids that integrate with smartphones and other devices.