One of the newest products from Jouer is a hydrating overnight eye balm that's formulated to reduce the appearance of dark circles and aging during rest. The Luminize Overnight Dark Circle Slugging Balm delivers its brightening, energizing and hydrating benefits with potent ingredients like caffeine, Vitamin C and Vitamin K.
This free-from, vegan balm is meant to be applied thinly under each eye about 30 minutes before bed so that it has time to settle and lock in moisture. In the morning, any remaining balm can be removed.
With access to higher levels of active skincare ingredients and information about how to use them, consumers are doubling down on skin barrier repair. And as a result, slugging is becoming a skincare category in its own right.
Brightening Overnight Balms
Jouer's Balm is for "Slugging" Dark Circles
Trend Themes
1. Overnight Brightening Balms - The rise of overnight brightening balms like Jouer's Balm presents an opportunity for skincare companies to market more targeted and effective overnight treatments.
2. Slugging - As slugging becomes a skincare category in its own right, companies could incorporate the trend into their marketing strategies and develop products that cater to this new approach.
3. Skin Barrier Repair - With consumers doubling down on skin barrier repair, companies could focus on developing more products that target this area of skincare, including barrier-friendly moisturizers and serums.
Industry Implications
1. Skincare - The skincare industry could create new targeted products that cater to the slugging skincare trend and address the growing demand for overnight brightening balms.
2. Beauty - As beauty consumers seek out more targeted skincare treatments to enhance their overall beauty routine, companies could capitalize on the skin barrier repair trend by offering more effective and specialized products.
3. Health and Wellness - The rise of slugging and overnight brightening balms could be seen as part of a larger trend toward self-care and overall health and wellness, creating opportunities for companies in these areas to incorporate skincare products into their offerings.