This holiday season, you can swap your usual fireplace scene for a video of Olive Garden's Oven Baked Pastas.
For those without a real fireplace in the home, there has always been the option of turning on a video of a crackling fireplace for some festive ambiance. Now, Olive Garden has taken the same concept and applied it to one of its new dishes. To promote its new Oven Baked Pastas, Olive Garden has released an eight-hour yule log-style video of its pastas simmering away in the oven. More specifically, the video shows the chain's new Smoked Mozzarella Shrimp Rigatoni and the Asiago Tortelloni Alfredo with Grilled Chicken on a grill with the audible sounds of bubbling cheese in the background.
Though it may not be as festive as a fireplace, the video will definitely make you hungry.
Festive Pasta Videos
Olive Garden Made a Yule Log-Style Video of Its New Oven Baked Pastas
Trend Themes
1. Virtual Ambiance Videos - The trend of creating videos to simulate ambiance, such as crackling fireplaces or simmering food, for a more immersive and engaging experience.
2. Food ASMR Videos - The trend of using audio and visual stimuli to evoke a pleasurable sensory response while showcasing food, as demonstrated by Olive Garden's video of their Oven Baked Pastas.
3. Social Media Food Promotions - The trend of using creative and captivating videos to promote food products on social media platforms, like Olive Garden's yule log-style video showcasing their new dishes.
Industry Implications
1. Restaurant Marketing - Restaurants can leverage virtual ambiance videos to enhance the customer experience and promote their food offerings.
2. Food and Beverage - The food and beverage industry can explore food ASMR videos as a unique way to engage with customers and showcase their products.
3. Digital Advertising - Digital advertising agencies can capitalize on the trend of social media food promotions by creating visually appealing videos to promote food products effectively.