Runners can rejoice now that the weather is warm enough to comfortably exercise outside, and the OV Running Collection from Outdoor Voices is helping athletes do so with comfort and style.
This capsule collection perfectly blends fashion with practicality, offering both avid and amateur runners something they can look as good as they feel in. The line is constructed from EcoMesh and LightSpeed -- two new materials from the brand that are both lightweight and quick drying, helping to enhance an athlete's performance. The capsule collection consists of shorts, sports bras, socks that are all priced between $40 and $70 USD. The line additionally features a new running shoe that arrives in three subtle colorways.
Technical Running Collections
OV Running Collection Was Designed to Enhance a Runner's Performance
Trend Themes
1. Eco-friendly Athletic Wear - The use of sustainable materials such as EcoMesh and LightSpeed creates a disruptive opportunity for eco-friendly athletic wear.
2. Athletic Wear with Functionality and Style - Combining fashion and practicality appeals to both avid and amateur runners, creating a disruptive opportunity for performance-enhancing athletic wear.
3. Innovation in Active Footwear - The launch of a new running shoe with unique features and subtle colorways creates a disruptive opportunity for the athletic footwear industry.
Industry Implications
1. Athletic Wear - The OV Running Collection's innovative use of materials creates a disruptive opportunity in the athletic wear industry.
2. Sustainable Materials - The use of sustainable materials in athletic wear creates a disruptive opportunity in the sustainability industry.
3. Athletic Footwear - The launch of a new running shoe with unique features creates a disruptive opportunity in the athletic footwear industry.