lululemon, the beloved Canadian activewear brand renowned for its premium leggings, recently partnered with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) to be the Official Outfitter of Team Canada through 2028.
lululemon will design Team Canada's apparel and accessories, providing each athlete, coach, and Mission Team member with apparel for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities, and Athletes’ Village wear. One standout piece from the Team Canada collection is the Future Legacy Bag, a new item for which 10% of the sales of each bag sold will support the Canadian Olympic Foundation and Paralympic Foundation of Canada.
"As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee," said Calvin McDonald, CEO, lululemon. "Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage and achieve their goals is a privilege. Through this partnership, all of us at lululemon are honored to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada."
Olympic Canadian Retailer Paternships
lululemon is the Official Outfitter of Team Canada
Trend Themes
1. Premium Athlete Apparel - Designing premium athlete apparel can provide an opportunity for other companies to partner with sports teams or organizations.
2. Sustainable Sportswear - Creating sustainable sports outfits can appeal to eco-conscious consumers looking for performance and functionality.
3. Charitable Collaborations - Partnering with charitable organizations can provide a positive public image while supporting a worthy cause.
Industry Implications
1. Sportswear Manufacturing - The sportswear manufacturing industry can explore innovative ways to design and produce high-performance, durable, and eco-friendly sportswear.
2. Athletic Sponsorship - Athletic sponsorship companies can provide funding and support to athletes and teams, creating opportunities for marketing and exposure.
3. Nonprofit Fundraising - Nonprofit organizations can collaborate with commercial entities to generate funds for their causes and support the organizations' mission and vision.