The Outernative 'JackBag' jacket is a multifunctional outerwear garment for those looking to stay protected from the elements, while also enabling them to keep all of their essentials stowed on their person. Outfitted with a total of 14 pockets, the jacket features a Hi-Vis reflector design that will keep the wearer visible at all times when walking the streets at night. The jacket transforms into a backpack when not in use to make it easy to carry, while also offering additional space to stow essentials.
The Outernative 'JackBag' jacket is also paired with flexible yet protective panels across the shoulders, elbows and back to make it perfect for cyclists as a way to stay visible and protected in the event of an accident.
Transforming Backpack Jackets
The Outernative 'JackBag' Features 14 Pockets Throughout
Trend Themes
1. Multifunctional Outerwear - The popularity of multifunctional clothing items is expected to grow as consumers seek products that serve multiple purposes.
2. Smart Clothing - The integration of technology into clothing items will become more common as companies look to provide greater convenience and functionality to consumers.
3. Sustainable Fashion - The demand for eco-friendly and ethical clothing items will continue to increase, leading to innovations in sustainable materials and production methods.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can leverage the trend for multifunctional outerwear by creating items that provide protection and convenience for consumers.
2. Sportswear - Sportswear brands can incorporate protective features like flexible panels into their garments to better serve the needs of consumers engaging in physical activity.
3. Tech Clothing - Companies focusing on the development of smart clothing items can provide solutions to the growing demand for products that integrate technology and fashion.