Mars, Incorporated, is enhancing outdoor summer movie nights in Canada through a partnership with community organizations. Spotlighting its iconic M&M'S® candy, the company will host pop-up events in cities like Toronto, Vancouver, Calgary, and Montreal from June 19th to August 18th. Attendees to outdoor summer movie nights will enjoy unique features such as branded concession stands and a colorful M&M'S dispenser wall. Additionally, the first 50 visitors at each pop-up will receive an M&M'S picnic blanket.
By sponsoring local movie nights, M&M'S and Mars Canada seek to add joy and inclusivity to these events. Specific sponsored events include the Toronto Outdoor Picture Show, Downtown Van Summer Movie Nights, and Ciné Parc Dante in Montreal. Patrick Zeng, Marketing Director of Mars Wrigley Canada, highlights the goal of these partnerships: "This summer, M&M's and Mars Canada are excited to collaborate with local movie nights to bring communities closer together, adding a pop of colour and joy to make these events more inclusive and enjoyable For All Funkind."