At this year's first ever Coachella fashion week in Palm Springs, Hawaiian Tropic teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a calming outdoor cabana to help people unwind.
Under the protection of the upscale tent, visitors were able to indulge in a number of good-for-you things, from refreshing beverages to massages and yoga classes. Since these indulgent activities are all in line with keeping bodies healthy and skin looking its best, this is a clever way to balance entertainment and sun protection.
As well as supplying people with ways to rejuvenate, the brand's presence celebrates Sarah Hyland as the new spokesperson and promotes the Island Sport sunscreen line. This stunt in Palm Springs marks the first in a series of events that will soon be coming to New York City and Miami.
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
Trend Themes
1. Personalized Outdoor Experiences - Creating tailored outdoor experiences with indulgent activities like massages and yoga classes can help individuals unwind and rejuvenate.
2. Balancing Entertainment and Sun Protection - Finding creative ways to balance entertainment and sun protection, such as offering outdoor cabanas with refreshing beverages, is a disruptive innovation opportunity in the festival industry.
3. Celebrity Endorsement and Brand Promotion - Partnering with celebrities and promoting specific product lines, like Hawaiian Tropic did with Sarah Hyland and the Island Sport sunscreen line, can generate brand awareness and increase sales.
Industry Implications
1. Festival and Event Planning - The festival and event planning industry can benefit from incorporating personalized outdoor experiences and innovative ways to balance entertainment and sun protection.
2. Health and Wellness - The health and wellness industry has an opportunity to offer services and products that help people rejuvenate and take care of their bodies during outdoor events.
3. Beauty and Skincare - The beauty and skincare industry can explore partnerships with outdoor events and offer sun protection products along with indulgent experiences to promote their brand.