Out of Print is a t-shirt company with a circular trajectory. Its tagline is "Books on shirts. Shirts on a mission." Indeed, by putting out-of-print book covers on their tees, and then donating one book for each shirt sold to Books For Africa, Out of Print comes full circle.
Books For Africa is a non-profit organization that collects, shorts, ships and distributes books to kids in Africa. The organization describes the situation in Africa as a "book famine." By supplying some of the educational material for African schools, Books For Africa reduces some of the cost so that more children are able to attend school.
Besides Out of Print’s mission to increase global education through books, this one-for-one company also serves as a reaction to the digital age where more and more books are disappearing and being traded in for a technological alternative. Out of Print lets you to wear your literary loves on your sleeves, while in turn, hopefully creating other literary loves for children without access to books.
Contact Information:
Out of Print Website
Out of Print Facebook
Out of Print Twitter
One-for-One Tees
Out of Print Marries Lost Literary Covers with Book Donations
Trend Themes
1. Circular Fashion - Companies can explore sustainable and socially responsible business models by following the one-for-one donation model like Out of Print.
2. Education Philanthropy - One-for-one companies like Out of Print can support educational organizations and reduce costs of education in underserved regions through book donations.
3. Nostalgic Design - Out of Print's use of vintage book covers on their tees presents an opportunity for companies to capitalize on nostalgia and create unique design features.
Industry Implications
1. Fashion - Fashion companies can explore a circular economy business model, address sustainability issues, and support philanthropy through one-for-one donation models like Out of Print.
2. Education - Nonprofit organizations and educational institutions can collaborate with one-for-one companies like Out of Print to provide educational material to underserved regions in a cost-effective way.
3. Design - Design companies can leverage nostalgic design elements like vintage book covers to create unique products and tap into consumer demands for retro and sentimental items.