Couture Costume Editorials

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The Self Service Ours is a Nice House Photoshoot is Dressed Up

The Self Service Ours is a Nice House editorial places models Codie Young, Yumi Lambert, and Manon Leloup within a series of chic costumes. The trio was styled here by Poppy Kain who opted for the Halloween-esque motif in spite of the Spring/Summer 2013 issue that it has been produced for.

Photographer Venetia Scott captured Young, Lambert and Leloup within this dress up series. She did so by of her images of cat ears, bows and masks, many of which obscured the faces of Young, Lambert and Leloup.

Hair experts Karin Bigler and Sebastien Richard opted for tousled crop dos. These tresses complimented the aforementioned props well as they didn't take attention away from the spooky theme.
Trend Themes
1. Chic Costumes - The trend of incorporating chic costumes in fashion editorials presents an opportunity for disruptive innovation in the fashion industry by tapping into the growing demand for unique and theatrical fashion experiences.
2. Obscured Faces - The trend of using masks and other props to obscure faces in fashion editorials opens up opportunities for disruptive innovation in the beauty industry, such as innovative makeup and skincare products that prioritize enhancing other facial features.
3. Tousled Crop Dos - The trend of styling tousled crop dos in fashion editorials creates opportunities for disruptive innovation in the haircare industry by promoting products and techniques that achieve effortlessly chic hairstyles.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the trend of incorporating chic costumes in fashion editorials by designing and producing unique, avant-garde clothing pieces that cater to consumers who seek unconventional fashion experiences.
2. Beauty Industry - The beauty industry can capitalize on the trend of using masks and other props to obscure faces in fashion editorials by developing innovative makeup and skincare products that enhance non-obscured facial features and offer creative, transformative effects.
3. Haircare Industry - The haircare industry can seize the trend of styling tousled crop dos in fashion editorials by promoting products and techniques that help consumers achieve effortlessly chic hairstyles, while also emphasizing the importance of hair health and maintenance.

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