The Oura Ring Gen3 Horizon is the latest wearable technology solution from the brand that targets data-hunger consumers with a penchant for style.
The wearable showcases a true jewelry-inspired design that is sculpted and stylish, and boasts a PVD-coated finish to give it just the right amount of mirrored finish. The device promises up to seven-days of battery life and boasts research-grade sensors to accurately track blood oxygen, sleep, temperature, activity levels, heart rate and more. The wearable also boasts Activity Goals and Calorie Opt-out with data syncing to Apple Health and Google Fit.
The Oura Ring Gen3 Horizon is priced at $349, comes in six sizes along with five color options. Users can also choose the Heritage model with a bezeled design.
Style-Conscious Health-Tracking Rings
The Oura Ring Gen3 Horizon Has Research-Grade Sensors
Trend Themes
1. Jewelry-inspired Wearables - The trend towards jewelry-inspired wearables creates an opportunity for brands to combine style and functionality for consumers who value both.
2. Accurate Health Tracking Sensors - The trend towards research-grade sensors in wearables provides an opportunity for brands to offer more precise health data tracking and analysis for consumers.
3. Long Battery Life Wearables - The trend towards longer battery life in wearables allows for brands to offer extended usage without sacrificing convenience for consumers.
Industry Implications
1. Wearable Technology - The growth of wearable technology allows for companies to capitalize on the trend towards combining style and functionality in health tracking wearables for consumers.
2. Health and Wellness - The health and wellness industry has a growing opportunity to offer precise and accurate data tracking solutions to consumers who are invested in monitoring their health.
3. Consumer Electronics - The consumer electronics industry can offer extended usage and convenience to consumers through longer battery life in healthcare wearables.