Nike launches its inaugural visual capsule with the Our Force 1s collection. It is the first for the company as it highlights experimental sneakers that one cannot physically wear. It comes in two types of boxes -- the Classic Remix and the New Wave. Each one is priced at $19.82, which is selected as a nod to the birth year of the Air Force 1 silhouette.
The virtual collection is available to some customers in the.SWOOSH community through invitation only starting on May 8th. The general public will get access to the collection on May 10th. The invites will be rolled out in the form of free virtual posters or suddenly 'Airdropped' to a random selection of 106,453 members.
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Trend Themes
1. Virtual Sneaker Collections - There is an opportunity for other shoe brands to create their own virtual sneaker collections to expand their customer base and offer unique experiences for their loyal customers.
2. Experimental Sneakers - Shoe brands can experiment with new designs and technologies by creating virtual sneakers that cannot be physically worn, opening up the possibilities for revolutionary breakthroughs in the industry.
3. Exclusivity Marketing - Brands can harness the power of exclusivity marketing by offering virtual collections to select customers and then releasing them to the public, creating a sense of excitement and urgency around the product.
Industry Implications
1. Fashion - The fashion industry can use virtual collections to showcase unique designs and offer personalized experiences for their customers.
2. Gaming - Virtual sneaker collections can be integrated into gaming platforms as customizable options for characters, providing an exciting new level of engagement for gamers.
3. Technology - Advancements in virtual reality and 3D printing technology can revolutionize the way consumers interact with products, including sneakers.