Berlin-based fashion label OTTOLINGER introduces its newest collection designed for the Resort 2023 season. This also marks the brand's first-ever pre-collection and it is packed with co-ed looks of both men's and womenswear fused with the brand's vision.
The message stems from a blend of metaphors and affirmations including "YOU ARE THE MOTORCYCLE." "YOU ARE THE ENERGY HURTLING FORWARD." "YOU ARE READY FOR WHATEVER RAINS FROM ABOVE OR CREEPS UP FROM BENEATH." A notable item in the capsule is the denim two-piece design that is made up of a fitted jacket and boot-flared bottoms that are accented with distressed details and printed with a progressive futuristic look. The dresses are also designed to stick close to the body with unique avant-garde cut-out details.
Smart-Casual Intimate Fashion
OTTOLINGER Launches its Resort 2023 Range of Avant Garde Designs
Trend Themes
1. Pre-collections - The introduction of pre-collections in fashion presents an opportunity for brands to release more designs and increase sales revenue.
2. Genderless Fashion - Incorporating both men's and womenswear into one collection can cater to a wider audience and disrupt traditional gender norms in the fashion industry.
3. Futuristic Designs - The inclusion of progressive futuristic prints and cut-out details in OTTOLINGER's collection presents an opportunity to explore more innovative and unconventional fashion designs.
Industry Implications
1. Fashion - The fashion industry can continue to disrupt traditional norms and generate more sales revenue by incorporating pre-collections, genderless fashion, and futuristic designs into their product lines.
2. Retail - The retail industry can benefit from partnering with avant-garde fashion brands like OTTOLINGER to offer unique and unconventional styles to consumers.
3. Advertising - The advertising industry can assist fashion brands in promoting their avant-garde designs and highlighting the innovative aspects of their collections to attract and retain customers.