It can be safely said that Jeremy Scott really, really loves teddy bears after seeing the Adidas Originals x Jeremy Scott Fall 2012 collection. Scott and Adidas have been working together for awhile now, creating shoes and apparel that you can't find anywhere else.
Scott has been a big fan of slapping teddy bears on Adidas shoes and now he has moved on to putting them on apparel. The theme of the Adidas Originals x Jeremy Scott Fall 2012 collection seems to be the 60s as judging by the psychedelic color scheme of the hoodie and shoes. The suspender pants lack bright colors but are packed with enough stuffed animals to fill an entire claw machine. I can't wait until Lady Gaga shows up at the Oscars sporting one of these pieces.
Psychedelic Teddy Bear Clothing
The Adidas Originals x Jeremy Scott Fall 2012 Collection is Cuddly
Trend Themes
1. Psychedelic Fashion - There is a disruptive innovation opportunity to create psychedelic clothing that incorporates vibrant colors and playful designs.
2. Bear-themed Apparel - There is a disruptive innovation opportunity to design clothing featuring teddy bear motifs, catering to consumers nostalgic for their childhood.
3. Collaborative Fashion Collections - There is a disruptive innovation opportunity to collaborate with different fashion brands to create unique and exclusive collections that stand out in the market.
Industry Implications
1. Fashion - The fashion industry can explore the potential of incorporating psychedelic designs and teddy bear motifs into their clothing lines.
2. Sportswear - Sportswear brands can experiment with collaborative collections that feature unique designs, attracting consumers looking for distinctive athletic apparel.
3. Entertainment and Celebrity Fashion - The entertainment and celebrity fashion industry can leverage the popularity of collaboration to create statement pieces that capture public attention.