Wings Over is expanding its menu with the launch of the new Original Tender Sandwich.
While there are no shortage of fast food chicken sandwiches available, Wings Over's latest offering is a little bit different. The sandwich consists of a crispy tender coated in any of the brand's 25 different flavor options. The whole thing is then drizzled with ranch or blue cheese dressing and served on a top-split butter-toasted bun. As Dan Leyva, Wings Over’s Chief Wing Officer explains, "We designed the perfect tender sandwich that can be enjoyed in 25 different flavors, not just "Regular or Spicy'," at a very appropriate price point. This sandwich sets a whole new standard in the chicken sandwich wars."
The new Original Tender Sandwich will be available from all Wings Over locations as of December 20th.
Blue Cheese-Drizzled Sandwiches
Wings Over's Original Tender Sandwich is Topped with Blue Cheese
Trend Themes
1. Flavor Customization in Fast Food Menus - By offering customers a wide variety of flavor options, fast food chains can attract customers and differentiate their menu offerings.
2. Innovative Sandwich Toppings - Introducing unique and interesting toppings, such as blue cheese or ranch dressing, can help fast food chains create buzz around new menu items.
3. Price Point Competition in the Fast Food Industry - Creating affordable and satisfying menu options can set one fast food chain apart from the rest of the competition.
Industry Implications
1. Fast Food - Fast food chains can innovate and compete by offering unique flavor options, toppings, and affordable prices for customers.
2. QSR (quick Service Restaurant) - Fast-casual or quick service restaurants can stand out by providing a diverse menu with customizable options and interesting toppings.
3. Fast-casual Dining - Fast-casual restaurants can differentiate themselves by offering creative menu options at an affordable price point.