The Original Penguin x Nick Wooster 'Below The Belt' provides the perfect way to reinvent the khaki pant.
The American clothing line Original Penguin commissioned four fashion industry influencers in the 'Below The Belt' project. The project gives the influencers a chance to style the classic Penguin chino with their own flavor and spice. So far the project commissioned John Jannuzzi and Way Perry, yet in this video they collaborate with Nick Wooster. The sartorialist Wooster has become an Internet street-style icon with his tattoos and well-tailored clothing providing the perfect match for styling advice.
Wooster saw the khaki pant as the perfect blank canvas for this DIY spin. Using spray paint and stencils of the iconic Penguin, polka dots and stripes, Wooster transformed the chinos from bland to bold. Men and women can both take some advice from Wooster in crafting and original style.
DIY Spray-Painted Chinos
The Original Penguin X Nick Wooster 'Below the Belt' Brightens Khakis
Trend Themes
1. DIY Fashion Customization - The Original Penguin X Nick Wooster 'Below the Belt' project demonstrates the trend of consumers customizing their clothing to create unique styles.
2. Influencer Collaboration - The collaboration between fashion influencers and brands like Original Penguin highlights the trend of influencers shaping consumer preferences and creating successful partnerships.
3. Street-style Fashion - Nick Wooster's street-style fashion, as seen in the 'Below the Belt' project, showcases the trend of incorporating edgy and personalized elements into everyday outfits.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the DIY fashion customization trend by offering customizable clothing options and partnering with influencers to promote their brand.
2. Social Media Marketing - The collaboration between Original Penguin and fashion influencers demonstrates the potential for businesses to leverage social media platforms to reach a wider audience and increase brand visibility.
3. Apparel Accessories - The 'Below the Belt' project presents an opportunity for apparel accessory manufacturers to create innovative stencils and tools that enable consumers to easily customize their clothing with spray paint and other techniques.