This collection of organic body scrubs is packaged in a way that embodies its healthy ingredients while still featuring a contemporary design.
The scrubs are targeted towards demographics outside of the young female market that cosmetic companies normally compete in. Instead, the brand aims to cater to the demographic that places importance on health and organic skincare – a much broader market. The scrubs were designed to reduce cellulite, unclog pores, promote blood circulation and offer brighter, clearer skin. They come in three different types that are based in coffee and the resealable bags are inspired by the kind coffee beans come in.
This organic skincare collection is modern, diverse in the benefits it offers and able to appeal to health-conscious consumers.
Organic Coffee Scrubs
These Organic Body Scrubs Offer Many Skincare Benefits
Trend Themes
1. Organic Skincare - Creating organic skincare products that cater to a broader market than traditional cosmetics presents an opportunity for disruptive innovation.
2. Coffee-based Products - Introducing coffee-based products with multiple benefits for the skin, outside of traditional coffee beverages, presents a unique and disruptive innovation opportunity.
3. Contemporary Packaging - Incorporating contemporary packaging designs that embody healthy ingredients to promote products presents a disruptive innovation opportunity for cosmetics and beauty brands.
Industry Implications
1. Cosmetics - Cosmetics and beauty companies could tap into the growing demand for organic, healthy, and innovative skincare products with unique ingredients.
2. Organic Food & Beverage - Organic food and beverage companies may explore new avenues for their products by developing innovative beauty products that feature organic ingredients, such as coffee-based skincare products.
3. Sustainability - Sustainability-focused brands that value eco-friendliness could explore creating innovative and sustainable product packaging designs that incorporate organic themes.