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Baskin-Robbins Has a New OREO Monkey Business Flavor for Fall

Summer may be over, but you can keep on monkeying around a little longer with Baskin-Robbins' new OREO Monkey Business ice cream.

Like all your favorite after-school treats in one, the new ice cream is the perfect mix of sweet and salty. The new flavor features creamy banana ice cream studded with crunchy OREO cookie pieces and swirled with ooey gooey peanut butter to bring it all together.

While a scoop of the new OREO Monkey Business ice cream is perfect for kids, parents are likely to appreciate the new OREO Monkey Business & Cappuccino Blast drink. This caffeinated beverage is made with Arabica coffee beans and features OREO Monkey Business ice cream blended right in. The whole thing is topped off with whipped cream and can also be customized to your preferences.
Trend Themes
1. Hybrid Flavor Combinations - Combining unexpected flavors like banana, peanut butter, and OREO into one product meets consumer demand for innovative, nostalgic experiences.
2. Dessert-infused Beverages - Creating beverages that incorporate dessert elements, such as the OREO Monkey Business & Cappuccino Blast, appeals to adults seeking indulgent, multi-functional refreshments.
3. Seasonal Product Extensions - Extending seasonal product lines with unique flavors like OREO Monkey Business can drive limited-time sales and engage loyal customers.
Industry Implications
1. Food & Beverage - The introduction of new and unique ice cream flavors like the OREO Monkey Business enhances the competitive landscape in the ice cream market.
2. Café & Specialty Drinks - Combining popular ice cream flavors with specialty drinks presents new collaboration opportunities within the café industry.
3. Snacking & Desserts - Innovative dessert offerings that blend favorite snack elements, such as cookies and peanut butter, provide new avenues for hit products in the snacking industry.

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