The Dairy Queen Oreo Hot Cocoa Blizzard and the Candy Cane Chill Blizzard have been released by the QSR brand as new treats that have been created with the winter season in mind.
Ice cream is traditionally enjoyed when it's warm out, but this can render many cold desserts irrelevant during the winter months that can be around for far longer than spring or summertime. The new Blizzard desserts seen here identify how brands are responding to consumer interest in new variations of their favorite treats to keep them relevant when the temperature drops.
The Dairy Queen Oreo Hot Cocoa Blizzard is made using real Oreo cookies and cocoa fudge, while the Candy Cane Chill Blizzard is packed with real peppermint candy canes and chocolate chunks.
Seasonal Ice Cream Desserts
The Dairy Queen Oreo Hot Cocoa Blizzard is Here for a Limited-Time
Trend Themes
1. Winter-themed Desserts - Creating new variations of traditional treats that are specifically themed for the winter season presents an opportunity for QSR brands to cater to consumer demand for seasonal flavors.
2. Extended Ice Cream Consumption - Introducing cold desserts that are enjoyable in colder months allows brands to extend the traditionally warm-weather exclusive ice cream consumption, attracting customers throughout the year.
3. Innovative Flavor Combinations - Developing unique flavor combinations like the Dairy Queen Oreo Hot Cocoa Blizzard and the Candy Cane Chill Blizzard opens up opportunities to offer an exciting and novel taste experience to customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can capitalize on the trend by creating limited-time seasonal ice cream desserts to attract customers and drive sales during colder months.
2. Frozen Treats Industry - The introduction of winter-themed ice cream desserts presents an innovative disruption opportunity for the frozen treats industry to meet consumer demand and boost sales beyond traditional ice cream seasons.
3. Confectionery Industry - The incorporation of seasonal ingredients like peppermint candy canes alongside traditional sweets in winter-themed desserts provides an enticing innovation opportunity for confectionery brands.