This holiday season, Red Robin is offering lots of tempting reasons to visit its many restaurants including holiday gift cards, a $10 Gourmet Cheeseburger Deal, and the dreamy OREO Cookie Magic Milkshake.
Perfect for last-minute holiday shoppers, Red Robin's new holiday gift card offer allows you to earn Bonus Buck Rewards with every purchase of a $30 or more gift card.
If you'd prefer to do the dining yourself, the brand is offering a $10 Gourmet Cheeseburger Deal that allows you to indulge in one of Red Robin's signature Gourmet Cheeseburger and Bottomless Side for only $10. This cheeseburger deal also pairs perfectly with the brand's limited-edition OREO Cookie Magic Milkshake. This dreamy shake combines vanilla soft serve with crushed candy canes, peppermint flavor, and OREO cookie crumbs to perfectly capture the magic of the holiday season.
Chocolate Sandwich Cookie Shakes
Red Robin's OREO Cookie Magic Milkshake is Fit for the Holidays
Trend Themes
1. Holiday-themed Desserts - The creation of holiday-inspired desserts like Red Robin's OREO Cookie Magic Milkshake highlights the opportunity for brands to innovate through seasonal flavors and limited-time offerings.
2. Experiential Dining Promotions - Red Robin's $10 Gourmet Cheeseburger Deal exemplifies the trend of experiential dining, providing value-focused promotions that drive in-restaurant visits during the holiday period.
3. Sweets with A Nostalgic Twist - Integrating classic flavors like OREO cookies and peppermint in new formats taps into consumer nostalgia, presenting a fresh take on familiar tastes in seasonal treats.
Industry Implications
1. Casual Dining Restaurants - Red Robin's approach of combining meal deals with exclusive seasonal beverages presents a model for casual dining establishments to enhance foot traffic during peak seasons.
2. Gift Card Market - With holiday shoppers seeking convenient gifting solutions, promotional incentives tied to gift card purchases within restaurants can significantly boost gift card sales.
3. Frozen Dessert Industry - The integration of diverse flavors and textures, as seen in Red Robin's seasonal milkshake, encourages innovation in the frozen dessert industry by blending traditional and contemporary tastes.