While Arby's may be known for its deli meats more than its desserts, now the brand is stepping up its game in the sweet treats department by introducing new Oreo Bites. Available for a limited-time at participating locations, the bite-sized desserts are the perfect way to round out a meal with something sweet.
Arby's new Oreo Bites are limited-edition treats inspired by the popular chocolate sandwich cookies. The treats themselves are bite-sized chocolate doughnuts baked with real Oreo wafer pieces and then filled with a decadent Oreo creme. The doughnuts are also dusted with an Oreo sugar blend on the outside for maximum cookie flavor.
To accompany the new dessert, Arby's is also brining back its famous Mint Chocolate Shake, which is made with Andes mint chocolate pieces.
Cookie-Inspired Doughnut Holes
Arby’s Has Rolled Out Oreo Bites for the Winter Season
Trend Themes
1. Limited-time Desserts - Opportunity for restaurants to execute limited-time desserts to attract customers and increase sales.
2. Innovative Dessert Flavors - Innovation can be made in creating unique and innovative dessert flavors for chains to differentiate their products from competitors.
3. Combining Popular Flavors - Brands can combine popular flavors such as a chocolate sandwich cookie and a doughnut hole to create a unique flavor profile and stand out from the crowd.
Industry Implications
1. Fast Food - Fast food chains can introduce limited-time innovative dessert flavors with popular combinations to differentiate their products from their competitors.
2. Bakery - Bakery shops can create innovative dessert flavors and combinations with seasonal offerings to attract customers and increase sales.
3. Food and Beverage - Companies in the food and beverage industry can combine popular flavors across various products such as cookies and shakes to create unique flavor profiles and innovate their products.