MSCHF presents a new tonal iteration of its signature Super Normal 2 sneaker model in an Orange Milk colorway palette. It officially drops today online at MSCHF and on its Sneakers app. The Super Normal 2 shoe is very wearable and the bright color is made from bespoke molds that are applied throughout the upper to create a warped look that is dynamic and attractive.
It also sits on top of a stock midsole and the Orange Milk palette blends both orange and white tones throughout in the form of leather for a premium feel. The material panels throughout the upper form a waved look and are rounded out with branding applied throughout the silhouette.
Vibrant Tonal Layered Sneakers
The MSCHF Super Normal 2 Shoe Gets an Orange Milk Colorway
Trend Themes
1. Tonal Layered Sneakers - Opportunity for brands to create unique, dynamic-looking sneakers using bespoke molds and color palettes.
2. Premium Material Panels - Innovation opportunity for incorporating innovative materials in sneaker designs to enhance their luxurious feel.
3. Branding Applied Throughout Silhouette - Potential for brands to experiment with creative placement of branding on sneakers for added visual interest.
Industry Implications
1. Fashion and Footwear - Creating unique and dynamic-looking footwear using bespoke molds and premium materials can give brands a competitive edge in the fashion and footwear industry.
2. Marketing and Advertising - Using creative branding placement on sneakers can help companies stand out and increase brand recognition, especially in the streetwear and sneakerhead communities.
3. Material Science and Manufacturing - Exploring innovative materials and manufacturing techniques in sneaker production can lead to more sustainable and cost-effective processes in the industry.