At first the Oral-B Dental Floss campaign may look like it is tackling the issue of censorship when in reality it is addressing the dark truth about food trapped in teeth. While some people prefer to take a more roundabout route to removing it, this ad campaign shows that flossing is a timeless solution for a reason, it always works. So instead of searching for it through hi-tech means, in this hilarious case, using Google Maps, the campaign promotes getting back to basics.
Conceived and executed by Publicis, an ad agency based in Brazil, the Oral-B Dental Floss campaign was art directed and copy written by Leo Macias with creative direction by Hugo Rodrigues. It was shot by photographer Maurício Nahas and illustrated by digital artist Boreal, both of whom gave it a dark twist.
Techy Teeth-Searching Ads
The Oral-B Dental Floss Campaign Helps Find Lodged Food
Trend Themes
1. High-tech Oral Hygiene - The trend of incorporating technology into oral hygiene products presents opportunities for disruptive innovations in smart toothbrushes, AI-powered dental floss, and toothbrush sanitizers.
2. Creative Advertising Campaigns - The trend of using humorous and unconventional advertising campaigns creates opportunities for disruptive innovations in engaging and memorable marketing strategies.
3. Simplifying Daily Routines - The trend of promoting basic and traditional solutions, like flossing, highlights opportunities for disruptive innovations that simplify and enhance everyday tasks.
Industry Implications
1. Dental Care - The dental care industry can explore disruptive innovation opportunities in creating high-tech oral hygiene products, such as smart toothbrushes and AI-powered floss, to improve oral health.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of creative and humorous campaigns by developing innovative strategies that engage and resonate with consumers.
3. Consumer Goods - The consumer goods industry can tap into the trend of simplifying daily routines by creating innovative products that enhance and streamline everyday tasks, like toothbrush sanitizers.